Turtlelize Manifesto

Think like a turtle, act like a rabbit


Rabbits and turtles, that’s how we see young companies when it comes to business. The turtles create perfect theoretical plans, yet in practice too slow to get to market. The rabbits create the momentum to get things done, yet often lose focus and stop when the going gets tough.

It's a bit like that old tale about the Hare and the Tortoise. You know, the one that says that slow and steady wins the race. Yet, in business, everyone knows that fast and steady will always win the race, and even though the theory is sound, the virtue of steadiness proves to be elusive for most rabbits. 

That's were we come in. We specialize in turtleizing companies. We add a bit of turtle wisdom to guide companies through the process of aligning strategy, communication and product development so they focus on the right thing at the right time. All, so they can run faster and longer.

You can be an individually brilliant rabbit, but hey, there must be a reason why turtles are the longest living, most adaptable creatures on the planet. Just saying…

We are Tortuga Solutions, we turtleize brilliant rabbits ventures so they can go all the way.