Business Concept Design

On-demand street soccer

The Dutch Street Soccer Federation (Straatvoetbalbond Nederland) is a non-profit organization that uses soccer as a means to transmit a sense of respect and belonging within neighborhoods in The Netherlands. We developed, together with their team, StreetMatch: An on-demand street soccer platform. The goal? to get kids back on the street by motivating them to follow in the steps of legends like Johan Cruijf, Clarence Seedorf, or Edgar Davids. Legends that made it from the streets to the stadium.